The Highest Converting Long-Form Sales Page You've Ever Built

Do you feel that any of the following apply to you?

  • Feel Stuck?
  • Held Back?
  • Going Nowhere?
  • No Way Out?
  • Stuck in a Rut?
  • Frustrated with Life?

Hi, I'm Shane. Give the page a personal touch by adding your image below and introducing yourself with a short sentence.

I feel for you - I really do - but take heart - be assured that many others have stood where you are right now!

Including yours truly - so keep reading. You see the reason you feel the way you do is not exactly a secret - but it might as well be. This is because no-one talks about it, even though in the back of all our minds we all know the answer.

I guess these days people are skeptical and cynical about things which is a habit people have developed to protect themselves.

Today that habit could hurt you.

Don't believe me? Take a genuine $5 note to your local mall and try to persuade a stranger to buy it from you for $1!

​You're probably saying WHAT! this guy is nuts, first he tells me that being skeptical could hurt me - the next he's telling me to go $4 down.

​What gives?

Well, my friend, I wanted you to be aware of your skepticism because when I tell you the solution to your frustrations you won't believe it even though it will be staring you in the face.

Be honest, it would be hard to sell a $5 note to someone for $1 wouldn't it?

Hey, look, I sense you really want this - you really want things to change and you want to start heading in a positive direction, under your own control, your own steam.

The good news is that I can deliver that solution to you and I can do it in a way that won't cost you a penny.

First off let me ask you - when the changes you seek are a reality - what does your world look, feel and sound like?

Actually - can I just stop you there -

can I be a bit rude and say right off the bat that unfortunately the solution does take work - quite a bit of work - did you expect Tony Robbins to pop up - whisper something in your ear and magically everything would change?! - get real! If you aren't willing to do the work that this involves then I cannot help you, and I suggest you go off someplace else and coo over kitten pictures - but that's not YOU is it? No YOU are still with me.

Ok Good - moving on - let's go back to the earlier question - what does your world, look, feel and sound like? What exactly is it that you want? Who do you want to be?

I realize that's a lot of questions but it's crucial you have a clear picture of who you want to be.

Think about this:

"I always wanted to 'be somebody' but now I see I should have been more specific" Lilly Tomlin.

Forgive me if I get this wrong but since I cannot get your direct feedback I'll have to write out my best guess of what a great person should be like:

  • Honest
  • Sincere
  • Knows where they are going.
  • Isn't wasteful
  • Is Confident
  • Has Enthusiasm
  • Engages Others
  • Listens
  • Gets things Done
  • Not Troubled by Trifles
  • Controlled
  • Caring
  • Not too big for their boots!

How did I do?

I think everyone would agree that is exactly the kind of person they should be.

Grand Cardone said it well: "My life didn't improve until I made a commitmemt to my self improvement".

John Porter Said "People Underestimate their capacity for change. There is never a right time to begin."

Benjamin Franklin said: "How few there are who have courage enough to own their faults, or resolution enough to mend them."

Yes, the simple truth is that very few people 'WORK ON THEMSELVES'

but by doing so you can dramatically change the way life treats you - instead of life calling the shots, YOU get to call the shots on life and then you go and make them happen.

but by doing so you can dramatically change the way life treats you - instead of life calling the shots, YOU get to call the shots on life and then you go and make them happen.

I can deliver this to you while I stand on the shoulders of Giants, notably Benjamin Franklin, who devised a quite remarkable system he called 'The Thirteen Virtues' He actually used it himself and I think everyone will know the Heights that Stately Gentleman raised himself to.

Did you know that at the age of 20 he was peniless?

but by the age of 28 he was independently wealthy?

Pretty impressive huh?

Wait! you might be thinking "I'm not 20 will this still work for me?" Ha! of course, remember: Ray Kroc didn't start his first McDonalds Franchise until he was 52 and Colonel Sanders didn't start KFC until he was 66. - Success works at any age, you just need the right mindset.

Back to the Thirteen Virtues.

The thing about most self help is that it's great and all, but the wisdom doesn't 'stick' when you're reading the book or at the seminar or watching a video. The thoughts fade with your memory and you go back to the old way of doing things.

There are lots of reasons for this but the primary one is a lack of continuity. This basically means as soon as you stop being immersed in the thing it begins to fade from your memory. A bit like those tricky math problems you thought you 'had down' in math class but later found that you had not.

  1. I will email you DAILY with thoughts and perspectives on the current topic for that week
  2. You practice each of the virtues. Over the course of a year you will 'go over' each of the virtues 4 times.
  3. As you go through the 13 virtues and practice them daily your life will change dramatically and build your character, confidence and self esteem day by day and hour by hour.

To get this, all you have to do is give me your very BEST email address and I'll show up every day in your inbox - to watch your back and be there rooting for your success. Hey, you don't even have to try and sell me a $5 for $1.

What People Are Saying About the Thirteen Virtues

John Doe UI/UX Designer

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title

“Here's what the perfect testimonial looks like...”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.”

Shane Melaugh
- Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

100% Satisfaction Guaranteed


Shane Melaugh
Creator of [Product Name]

About the Author

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

  • Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper

The Cons List

  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper porttitorbibendum at metus eu.
  • Aenean sagittis volutpat lorem ut dictum.
  • roin arcu nulla, varius sit amet ligula ut,

Here's a "What You Get" Section (Plus the Second Call to Purchase)

  • Vivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • Sed egestas diam vel iaculis dapibus.
  • Fusce tortor lorem, fringilla et tortor
  • Pellentesque non facilisis purus, id
  • Facilisis purus, id lorem ipsum ultrices
  • Ultrices erat nubia nostra himenaeos.

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Frequently Asked Questions

Why add an FAQ section like this?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.

P.S.:: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

After the post scripts, use the link below to link to your purchase section or the checkout page.

Yes, I want to start getting [benefit] now!